Privacy Policy

PRIVACY POLICY

Horton Team at Keller Williams Capital Realty
Effective Date: 02/19/2026

Compliance Contact:
[email protected]
(812) 518-0411

1. Information Collected

We may collect:

Name

Email

Phone number

Property address

Search preferences

IP address

Device/browser data

Behavioral data

We do not collect Social Security numbers through our website.

2. Collection Methods

Information may be collected through:

Website forms

Facebook Lead Ads

SMS opt-in

Open house sign-in

Third-party referrals

AI chat

RealScout registration

3. Cookies & Tracking

We use:

Google Analytics

Meta Pixel

Retargeting technology

Cookies

AI interaction tracking

Users may disable cookies in browser settings.

A cookie consent banner is provided.

4. Use of Information

We use information to:

Respond to inquiries

Send automated communications

Provide property alerts

Improve marketing

Comply with legal obligations

5. SMS Policy

We use Twilio / LeadConnector.

By providing your phone number, you consent to receive marketing and transactional messages.

Reply STOP to opt out.

6. Do Not Call Compliance

If you submit your information, you provide prior express written consent to be contacted, even if listed on a Do Not Call registry.

Consent may be revoked at any time.

7. Data Sharing

We may share information with:

Lenders

Title companies

Referral agents

Service providers necessary to operate our business

We do not sell personal information.

8. Data Security

We implement reasonable safeguards but cannot guarantee absolute security.

9. Data Retention

Information is retained as necessary for legal or business purposes.

10. Your Rights

You may:

Request correction

Request deletion (subject to legal retention)

Opt out of marketing

Contact [email protected].

11. Children’s Privacy

Not intended for individuals under 18.

12. Changes

We may update this policy without notice.